With the world in dire need of serious change, you wouln't think that it be left to a chip (crisp for the brits) company to be leading the way. But Sun Chips have done just this. Addressing the need for a smarter packaging, they plan to introduce a fully biodegradable packet within the next year. It certainly helps to combat one aspect of this guilty pleasure of mine.

This is simply a lovely little clip. There website is cool too. http://www.sunchips.com

I will be writing more on the elepant in the studio, in regards to packaging design and the environment in weeks to come.