The problem with design....

Dont get me wrong, design is awesome. My issue lies with the continual human waste that it adds too. Not directly the problem of designers, but more the lack of legislation determining waste production world wide. While the powers that be procrastinate in efforts to make serious efforts to abate this problem, it is us, the understanding, intuitive and intellectual designer that needs to take charge of our profession to help make for serious change.


























http://www.guardian.co.uk/environment/gallery/2009/jun/05/waste-world-environment-day?picture=348339024

Does switching to sustainability work in marketing.?

Absolutely. Well, with me anyway. Sony Ericsson have just announced plands to unveil two green handsets. Does that mean I will swap phones? No, but as soon as my current Nokia phone decides that it has had enough, I will look at making the switch. Hopefully by then, all phones everywhere will have a far more impressive carbon footprint than the current jump proposed below. Its a nice start Sony Ericsson, but only a start. Fingers crossed the environmentally sustainable aspect will become a competively fought in all markets.

Guardian Extract
Mobile phone company Sony Ericsson will unveil two "green" handsets tomorrow with a carbon footprint 15% lower than current models. By cutting packaging, using recycled plastics and reducing the use of solvents in the paints, the electronics company claims to have made the handsets more environmentally friendly.

http://www.guardian.co.uk/environment/2009/jun/04/mobile-phones-sony-ericsson

guardian.co.uk, Thursday 4 June 2009 16.46 BST
Alok Jha, green technology correspondent