Friday, 5 June 2009

Does switching to sustainability work in marketing.?

Absolutely. Well, with me anyway. Sony Ericsson have just announced plands to unveil two green handsets. Does that mean I will swap phones? No, but as soon as my current Nokia phone decides that it has had enough, I will look at making the switch. Hopefully by then, all phones everywhere will have a far more impressive carbon footprint than the current jump proposed below. Its a nice start Sony Ericsson, but only a start. Fingers crossed the environmentally sustainable aspect will become a competively fought in all markets.

Guardian Extract
Mobile phone company Sony Ericsson will unveil two "green" handsets tomorrow with a carbon footprint 15% lower than current models. By cutting packaging, using recycled plastics and reducing the use of solvents in the paints, the electronics company claims to have made the handsets more environmentally friendly.

http://www.guardian.co.uk/environment/2009/jun/04/mobile-phones-sony-ericsson

guardian.co.uk, Thursday 4 June 2009 16.46 BST

Alok Jha, green technology correspondent

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