Sunday, 13 December 2009

I absolutely love this little animation.

La Chaussettologie - Challenge your world from Desrumaux Celine on Vimeo.



This is essentially where the problem lies. SOCKS!

Answer - get yourself an odd sock bag, and start being one of those hip mixin matchin hip kids.

Wednesday, 25 November 2009

How cute.


More cuteness less fact. We all know that people turn off when it comes to the possibility of being loaded up on fact and stats, esp when concerning the perilous state of the environment. There is just too much to know and not enough room in the frontal lobe to store it. It also adds to ones environmental lethargy - ie how the fuck can little me possibly do anything to combat 'THAT'... The best way for us designers / artists / humans to keep issue at the front of everyone's mind is with emotion. Hard effective emotive messaging. Well soft is this case. Love it.

Wednesday, 5 August 2009

pee in the shower and save the amazon..... awesome.

This is a lovely little animation about how to save 4,380 liters (1,157 gallons) of water annually per household. All you have to do is pee in the shower!



Made by the a 23 year old Brazilian non-profit private organization called SOS Mata Atlantica, which works for the protection of the Atlantic Forest. The website around the campaign is beautiful as well. Though you made need a little bit of Portugese to understand it. http://www.xixinobanho.org.br/

Sunday, 19 July 2009

Where is all the goodness going?

The trouble with having a green thumb, is not that you are forever in constant battle with yourself about your everyday actions and how they affect the planet, but more avoiding being labelled as the socially killjoy. Being a designer with a green tint merely increases the struggle whilst also allowing for calls of hypocrite amongst those seeking a rise. Its not that we aren't hedonists, being a designer is evidence of this, its just that in we wish to see the good times to be had by all for generations to come.

The below graphic (click to see the full image) is fantastic for not only is it beautiful graphic design but it offers concise communication as to how much of the precious resources we have and how long they will last if we are to continue consuming without question. With images such as this how can one continue to call ignorance as an excuse for blissful naivety.

Friday, 5 June 2009

The problem with design....

Dont get me wrong, design is awesome. My issue lies with the continual human waste that it adds too. Not directly the problem of designers, but more the lack of legislation determining waste production world wide. While the powers that be procrastinate in efforts to make serious efforts to abate this problem, it is us, the understanding, intuitive and intellectual designer that needs to take charge of our profession to help make for serious change.


























http://www.guardian.co.uk/environment/gallery/2009/jun/05/waste-world-environment-day?picture=348339024

Does switching to sustainability work in marketing.?

Absolutely. Well, with me anyway. Sony Ericsson have just announced plands to unveil two green handsets. Does that mean I will swap phones? No, but as soon as my current Nokia phone decides that it has had enough, I will look at making the switch. Hopefully by then, all phones everywhere will have a far more impressive carbon footprint than the current jump proposed below. Its a nice start Sony Ericsson, but only a start. Fingers crossed the environmentally sustainable aspect will become a competively fought in all markets.

Guardian Extract
Mobile phone company Sony Ericsson will unveil two "green" handsets tomorrow with a carbon footprint 15% lower than current models. By cutting packaging, using recycled plastics and reducing the use of solvents in the paints, the electronics company claims to have made the handsets more environmentally friendly.

http://www.guardian.co.uk/environment/2009/jun/04/mobile-phones-sony-ericsson

guardian.co.uk, Thursday 4 June 2009 16.46 BST

Alok Jha, green technology correspondent